Why Social Media?
LinkedIn is but one of many social media platforms. Almost everyone uses some type of social media. It can really pay off for your business if you use it correctly. In order to be ahead of the game we need to use as many social media platforms as possible without stretching ourselves to thin.
Through social media, your business can not only make money, but it can increase the satisfaction of its customers, create fans, and improve the reputation of your company. It can also improve your search engine ranking. That will mean more clients are able to find you just using organic search results.
It can work well for you if you select the medium that works best and is the most suited for your
company. Don’t get the wrong impression. A lot of companies believe that when they start using social media, they’ll immediately begin to see a huge return on their efforts and their investment. Not quite. It doesn’t work just that way. Like anything else you will need to invest time and energy into your project. You need to remember that it takes time for you to build your following, and you may or may not always see the results you are looking for immediately. But sometimes you can find benefits you did not expect. So start looking past just one social media platform, and get your social media marketing buzz on.
Lets look at some of the benefits of using social media marketing that you may not have realized.
Brand-Building Tool—This is a tremendously powerful way to use social media. You can build a good brand reputation with just very little effort, it will show your company’s benefits, advantages, and values.
Cultivating a Community—Social media is all about relationships. Relationships first, selling later. Social media is a great for your business to cultivate community. Through social media, your clients can find out what they like about your company and what it has to offer. Customer communication can be and in most cases is more valuable than market research. Nothing beats direct communication with your customer.
Exposure—Market research says that before a customer decides to buy
from you, they need to be exposed to your message six to eight times, you can get that easily with social media. With social media it is easy to let your customer know what your company has to offer them. The added benefit of using social media is that your client/customer can and offten times does share your information with their friends and family. That could even go viral.
Establishing Authority—To be successful in your field you will need to establish authority. Social media can be the best way to do it. If you are a coach, consultant, author, speaker, or in any other service-based business, it is essential. With social media networking, you can let your clients know that you are the “go-to” resource for whatever it is you’re offering and build a strong fan base.
Growth of Influence—Your influence will grow as the number of followers on your social media sites grows. You can attract new customers, and create Joint Venture partnerships
Traffic Generator—Social media can increase traffic to your website. Social media consists of sharing information, such as, blogs posts, videos, or other content. Once the traffic gets to your site, you can convert traffic into buyers with a good call to action.
Competitive Advantage—Not every business takes advantages of social media. Some think it is only for socializing.Their pages aren’t updated regularly and they don’t acknowledge comments or answer messages. To learn more about how to harness the power of the Social Media Platform click image below.