67% of Twitter followers are more likely to buy from a company or brand that they follow on Twitter. Twitter has become a fixture in the lives for most of us. Some of us turn to it daily in order to see what is happening in the world, to see what friends are doing or to get a peak into the lives of celebrities. Twitter has a broad spectrum of users including businesses, government departments, celebrities, politicians and religious institutions. Even the British Royal family send out updates using Twitter.
Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
When you combine messages that are quick to write, easy to read, public, opt-in, and accessible anywhere, you have a powerful, real-time way of communicating. With around 200 million users sending out about the same number of micro-blogs every day, Twitter is certainly an effective channel for communication. The power of Twitter as a marketing tool huge as a lot of small business owners have come to realized It’s a great way help your businesses grow. Considering that it costs very little to market a product on Twitter it’s a small business person’s dream and should definitely be used as a tool for boosting ones internet marketing activities.
Marketing your business on Twitter is one of the quickest and easiest ways to build your business brand and maximizing your reach. You can even use Twitter to build a highly responsive email list. Twitter is one of the fastest ways to brand and connect with your target audience. Twitter is great for busy marketers, because the format requires short, succinct posts that grab attention but don’t take a lot of time to create. If You don’t already have a Twitter account for your business STOP reading this and go immediately to Twitter and open an account.
A lot of business people don’t think you can get your message across in only 140 characters. You just need to learn how to educate, entertain, inspire, inform and communicate in short burst. As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter.
You can use Twitter to:
Build a email list
See how they behave online
Then engage with them
Twitter allows you to use keywords and hashtags to find prospects who may even be geographically targeted. Try Twitter’s Advanced Search tool to locate prospects. Using the Advanced Search tool along with the Twitter Operators enables you to find the people or businesses you are looking for in the location you are looking for. One of the easiest way to get traffic from Twitter is to set up a system that will automatically send messages to your new followers and direct them to your squeeze page. A great site to use in setting up your list building system is to use a site like
This site will allow you to automatically send a welcome message to all of your Twitter followers. You can welcome them to your list of followers and invite them to sign up for your newsletter.There are many other tools and sites that will make your life on Twitter easy. Tweetdeck, Hoosuite to name two that have applications that assist you in managing your Twitter feed. They can also be used for prospecting purposes. Use keywords and phrases to add columns in both Tweetdeck and Hootsuite targeting people and/or business you want to connect with.
When the columns populate, scroll through, locate those that interest you, and check them out. It’s easy to follow potential prospects and engage with them on Twitter. Who knows, maybe they just might make the first move and want to connect with you.