LinkedIn.com is a social networking website where business owners and professionals gather to develop relationships as well as market their own brands. Marketing on LinkedIn is not like marketing on Twitter of Facebook. However, if done correctly, LinkedIn can be a great place to network with fellow business people to help your business grow.
One of the first tips to mention is to try and get noticed. So, you have to sign up to LinkedIn to do this. Yes, that’s obvious but, if you haven’t done this simple step yet, please do so right now. Your profile is your introduction to other LinkedIn members so be sure to use a little creativity to share who you are and what you do (or what you’re good at). Also, another added bonus is if people search for your name in Google, your LinkedIn profile can appear.
Another tip is to ask for recommendations. This is a form of “word-of-mouth marketing” and is a great way to get in touch with the right people. Also, be willing to help others by offering recommendations to help them connect with people of interest. Also, join groups related to your business, skill set, interests, etc. Be active and offer help, participate, make your voice known, etc. so that people remember you in a positive light.
It’s a good idea to link some of your other web properties such as blog feeds or Twitter updates into your LinkedIn account. This way, your account appears active, prospects can get a better idea of who you are and what you do, and you’re more prone to expand your network quickly.
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